Marketing will always be referred to as the heart of any business success. Rightfully so, customers get emotionally attached to your brand through its marketing and promotional activities. They recall your commercial spots, hum your radio jingle or make fun of your social media posts.
In many successful marketing strategies, decades have passed and the recall is still that strong. People for generation will remember the brand with a smile or a memory well remembered.
It can be said that most of the successes are dependent on a careful marketing decision. As it coordinates with one another, advertising, public relations, promotions and sales, not one can afford to do a misstep or all the other 3 will come tumbling next after.
By which a product or service is made known and promoted to the public is called marketing. Once the public’s attention is called and the public becomes potential customers then promotions has done its part. If this promotion is made successful, the public becomes a buyer, and then sales are achieved.
Without marketing, it can become a hit or miss thing with the public. They may not be aware and they may end up stumbling upon the product by accident. No one wants that. Marketing provides an assurance that the word is out, that its communication is properly done and it motivates the public enough to become lifelong buyers and consumer.
Doing Its Role
Your job is to offer the best products and services and let marketing do its role in making the product and service well known and highly regarded. Bad marketing is not advised as well. The tendency to over promote or promise so many things not necessarily correct which can backfire and cause you to lose money or worse, close the business.
Once your offering is within reach, properly communicated to potential customers and their radar is zoned into your product then it increases your chances of bagging the sales. The customers may want to purchase, as they believe in the promotions that has reached them and are convinced that they are getting a fair deal.
Awareness becomes a reality and it gets to a point where these new customers have become highly satisfied and they start spreading the word, professing allegiance to your tremendous offer of products and services and tell their friends that you are worth the dollars, or your salt as the case may be.
Your product now becomes an amazing offer yet to be discovered by many. The sales will now steadily climb as the good word speaks for itself. Without employing the strategies of marketing, your product may still be sitting idly in the market shelf waiting for its turn in the cashier.
Marketing likewise manages a company reputation. Many companies rise and fall depending on where the public perception of their brand or company currently is. Marketing has built brand name recognition or recall in a company. If a company is in high regard in the community, it is said to be standing on firm ground. As it stays there, the reputation grows and so does the business sales and expansion. Once the ground starts shaking, the company becomes unreliable then the customer confidence finds a replacement through your next-door competitor.
Marketing also serves well in promoting healthy competition amongst industry players. Pricing of products and services are known and this information reaches not only the consumers but the competing companies as well. They then try to outwit each other by offering better services, or lowered prices, or both.
Marketing helps keep the prices competitive so that the consumers win in the end.